A-Morir for Peroni

Peroni Nastro Azzurro, the world’s #1 Italian beer brand, kicked off 2025 with unmatched style by making its mark on one of Hollywood’s biggest nights! And now, Peroni is bringing Italian style from the red carpet straight to your own handbag by launching limited-edition crystalized Peroni bag charms, inspired by one of our favorite red carpet moments.

These exclusive Peroni bag charms were designed in collaboration with Kerin Rose Gold, the trailblazing artist behind a-morir's iconic, one-of-a-kind accessories beloved by global superstars, taking this trend to the next level by blending timeless style with a modern edge.

To complement the bag charms, Peroni is also launching gold crystallized bar blades, giving you everything you need to toast life’s chicest moments with a crisp, refreshing Peroni!

Starting Monday, March 3, fans and fashionistas can purchase Peroni’s crystalized bag charms and bar blades at www.a-morir.com, bringing a piece of Hollywood elegance into their everyday lives. Peroni fans can also enter to win these luxe accessories by visiting PeroniUSA.com/BagCharm and @PeroniUSA on Instagram. 

Peroni Nastro Azzurro is a quality beer with superior taste that elevates life and moments in true Italian style with passion and flair. And while bag charms are for everyone, these are intended for a 21+ audience!