At the beginning of my caree,r buyers, marketing execs, and fellow designers asked me who my “target customer” was and I always looked at them with confusion. “a-morir is for anyone who loves it!” I’d reply, because that’s genuinely what I felt. If something we make makes you happy, then it’s for you. If something we make makes you feel like your best self, then it’s for you. I especially love accessories because they don’t care what size you are, how old you are, what your gender is, what your skin color is, or how able-bodied you are. Our campaigns have proudly featured a variety of ethnicities, body types, ages, and genders, and our beautiful clientele is equally diverse.

Most businesses equate value to how much money they can make. When we thought about what has true value to us, we realized that at a-morir we value quality, sustainability, and freedom of expression. At our core, we are artists and artisans, and our work reflects that. We hand-embellish each order and hand-pack each box allowing us to stay closely connected to our products and closely connected to you.

As a small business based in NYC, it’s important for us to support our community. We source most of our materials from family-owned shops we can walk to from our studio. We can walk to the small and mighty female-owned workshop that hand produces our jewelry. Our prescription lens lab is a train ride away and family owned. We hire artists and pay them more than double minimum wage.  We don’t have to do any of this, (and could make a lot more money if we didn’t) but what kind of hypocrites would ask you to support their small business when they don’t support any themselves? By supporting us you’re supporting dozens of small businesses, not just ours.

Since our inception, everything we’ve created has been made to order. We don’t make more than we need to, so we don’t end up with waste. We ship with recycled tissue paper, and we regularly reuse shipping boxes and shipping materials (if you’ve ever received something shipped in bubble wrap or with an air pouch, it is one we’ve received!) As we continue to reflect on and reevaluate our priorities, we will refine how we operate to make sure we are doing as best as we can to take care of a planet that takes such wonderful care of us.

This reads like a rainbow word salad lawn sign, but ...We believe in the radical dignity of every human being: in equal rights, bodily autonomy, scientific truth, and the irreversible separation of power from pulpit. We stand with Black, Brown, Native, Trans, Immigrant, Disabled, and LGBTQIA+ communities. We believe housing and healthcare are not privileges, but rights. That labor (all labor!) deserves respect and fair compensation. That corporations must carry their share. That every person, regardless of circumstance, is worthy of dignity.
We have no space for bigotry, racism, sexism, homophobia, antisemitism, xenophobia or discrimination in any form. If you feel differently we don't want you here.